As the door opens with the jingle
of bells, a customer at Boop’s Sporting Goods is greeted by Chip standing at
the counter (Figure1). Chip is a yellow labrador
retriever who likes to be part of the action. He is like a mascot to the shop. With a friendly “Hello" and "Chip get behind the counter,” Joe Noll greets every customer as they walk in the door. Personal customer care provided by some privately owned shops is
something slowly dwindling in today’s world.
Figure 1: see note. |
Joe Noll, a middle aged man dressed
in blue jeans, a faded red t-shirt, and a red International farm tractor hat, has been selling firearms and
outdoor sporting gear for years. He grew
up in a farm setting hunting and fishing with his siblings and later started a
farm of his own.
“I had to recently help clean out
my mother’s attic and found one hundred and twenty empty cases of shotgun
ammunition. We had shot all that ammunition while hunting as kids. I couldn’t
believe it when I finished counting. We didn’t sit at computers or play video
games, we were always outside. I wish more kids today could have the
opportunity to experience the outdoors like we used to,” Joe reminisced.
Joe chuckled while telling this story to
the customer standing on the opposite side of the L-shaped cases that line part
of the store. Joe is very easy to talk to and appears to develop relationships
with each customer. With a tall slender stature and big glasses, Joe's humble appearance allows people to feel more comfortable when in the shop.
Figure 2: see note |
In addition to Joe is Linda Noll (Boop)
leaning against a stool eating crispy potato chips. Between the rustle of the
bag and the crunch of her biting down on a chip, she smiles and laughs during Joe’s
story. Occasionally, she brushes the
crumbs off her flannel shirt and blue jeans and tells Chip to clean it up. Chip eagerly licks up the crumbs with a wagging tail. Linda and Joe were married 10 or so years
ago and started running the shop together. Linda’s late husband, Mr. Boop started
the shop in late 1977 and passed away around 1986. Linda was forced to operate the shop for the next several years on her own. Occasionally, her daughter or son would stop by to help out. Animal mounts covering
all the walls and even a full brown bear mount right inside the entrance door,
are trophies from Mr. Boop’s adventure hunts all over the world. There are Yukon moose, white-tailed deer, ducks, caribou, antelope, rams, and squirrels, just
to name a few (Figure 2).
Four aisles containing merchandise fill the shop's floor space. Common fishing equipment, such as fishing rods and reels, lures, and nets line the shelves of the first aisle. The strong aroma of deer lures fills
my nose as I walk down the next aisle. Adjacent to the lures and attractants,
there is a wide selection of firearm cleaning and maintenance supplies. Walk to
the end of aisle number two and you’ll be looking at crossbows, firearm cases,
and handgun holsters.
While rounding the corner of the
firearm section which consists of rifles, muzzleloaders, and shotguns, the
jingle of bells radiates through the store. As the door slams, a short round man with grease stained coveralls walks through the door. He looks as though he has stopped in on his way home from work.
“Don’t slam the door,” Linda
quickly responds.
Joe follows by saying, “Hi Mr. Chris,
how are your kids?”
“Good, thanks,” replies the new
customer.
“How can we help you today?” asks
Linda.
The customer answers, “I need ammo
for the shotgun I bought from you last week. I want to go dove hunting with my
son this weekend. What size shot should I get?" asks Chris.
As Joe is
walking around the corner of the glass cases containing all of the handguns and
beside the case where the riflescopes are displayed, he begins showing the
customer several options and recommends size seven shot. The customer grabs two
boxes of shotgun shells and heads towards the door where the cash register is situated amongst a clutter of miscellaneous items. He comments on how nice it is to be able to talk to someone with knowledge of
what they sell. The customer comments on a recent experience at a large store
where no one knew any specifics on the items in the store. This sparks the
opportunity for Joe to tell another story.
“I had a
customer walk in and want to sell us a rifle. I asked him where he had bought the gun and he said Wal-Mart. I asked him why he doesn’t just take it back to Wal-Mart. The guy said they don’t do that. Exactly, we aren’t interested in the gun
either.” Chris snickers and leaves without slamming the door.
Standing between the air rifles and center-fire rifles, the muzzle-loading equipment and shooting targets are on the left. The rifle selection continues towards the front of the shop on the opposite shelf. Muzzle-loading rifles require specific bullets, powders, and primers that need to be separated from the modern ammunition and powders. The included video demonstrates several of the accessories available and how they are used. Behind me, towards the back of the building, is the clothing section. There are fishing vests, gloves, hats, coats, and shirts laying in rows on the tops of several tables. The last aisle is where the used firearms, shotguns, youth firearms, and rim-fire rifles are displayed. There are bright, handwritten signs posted around the long guns. The signs say “Do NOT touch!” I was told the signs were posted because of items stolen and dropped. Under the used guns against the wall is a large selection of reloading powders.
On the way back to the counter, Joe is standing in his work area. This is behind the counter where the riflescopes are stored and beside the ammunition section. He is cleaning and disassembling a used firearm.
He continues explaining that whenever a firearm is traded or purchased by the
shop, he thoroughly cleans and inspects for any issues before being placed back
for sale. Due to this practice, there are many firearms in storage that are not for sale
until Joe has time to work on them. The slow paced atmosphere of the shop and
its owners explains the reason for a slow turn around time on the resale of used firearms.
Boop's Sporting Goods Overview |
Once a
customer decides to purchase a firearm, there is process that must occur. For a
long gun, shotgun, or rifle, an application needs to be completed by the buyer.
After the information is filled in, Linda or Joe picks up the phone and calls for a government background check. If the buyer clears the background check, a confirmation
number is then added to the application. The buyer then pays and can leave with
the firearm. A handgun purchase differs slightly in that there are two
applications to fill out. Joe always gives the new gun owner a free target with
each firearm purchase.
At the end
of the target aisle sits two chairs, one for Linda, and a large hunter green
recliner for Chip. By this time, Chip has relocated from supervising the
counter to sleeping on the hair-covered and partially chewed recliner. While walking by the recliner, the smell of the dog radiates from the chair. The relaxed and personal atmosphere of privately owned gun shops will hopefully never disappear. Generations of
families have been able to experience the tradition of hunting and fishing
along with stopping at the gun shop on the way to the woods. However, with
technology advancements reducing our youth’s outdoor related interests, large
corporate stores, and the affect of the declining white-tailed deer populations in PA, these stores are slowing fading away.
Farrand, Matt and Mertz, Kevin. "Locals Fear the Hunt is Hurting." Standard Journal. Web. 28 November 2012.
Farrand, Matt and Mertz, Kevin. "Locals Fear the Hunt is Hurting." Standard Journal. Web. 28 November 2012.